“It is not the critic who counts; nor the one who points out how the strong person stumbled, or where the doer of a deed could have done better. The credit belongs to the person who is actually in the arena; whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again, because there is no effort without error and shortcoming; who does actually strive to do deeds; who knows the great enthusiasms, the great devotion, spends oneself in a worthy cause; who at the best knows in the end the triumph of high achievement; and who at worst, if he or she fails, at least fails while daring greatly…”
“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much, because they live in the gray twilight that knows not victory nor defeat.” – Theodore Roosevelt
Are you a little surprised to see a picture and quote from America’s 26th President in a nascent film industry magazine? If you said yes, then fair enough, but there is a reason… let me begin.
Welcome to the launch edition of New Machine! We are a brand new digital-first magazine focused on new screen talent – including those in film, television, digital and the advertising industry. Not just high profile disciplines such as directing and acting, but people on the rise who are production designers, cinematographers, editors and more.
Imagine talking to Spielberg after his short Amblin was released, or Khouri before she wrote Thelma and Louise? New Machine readers could have that chance. I hope one day you are able to say that you read about Zucker, Jaymes, Mars, Coats and Fathom Sell in the pages or social posts of New Machine first.
So why create this publication? The short answer is I am not done helping filmmakers* yet.
It was a hot April morning in 2011 when I entered my new office at Australians in Film (AiF) HQ in Santa Monica. I had just moved across country to take over as Executive Director for the non profit industry guild that supports Australian screen professionals in the United States. AiF represents over 600 active members and thousands of unofficial or ad hoc members who have come to the US for career development. Apart from an old desk, outdated computer equipment and boxes of wine, very little adored the tiny office, except the Theodore Roosevelt quote shown above that hung from the wall in a cheap Ikea frame overlooking the desk.
The job as Executive Director wasn’t easy, on any given month new faces appeared at AiF events, young (and older) Australian screen professionals ready to the take the bold and courageous step of building a sustainable career in America. Sometimes we helped them, sometimes we didn’t, but our failures were never for lack of trying. In fact, Roosevelt’s words kept me going through the good times and bad. AiF had to be there for these Australian filmmakers, men and women willing to be “marred by dust, sweat and blood” to “strive for victory and who at the best knows in the end the triumph of high achievement; and who at worst, if he or she fails, at least fails while daring greatly”. What an inspiration.
I left my role at AiF last year, returning to New York, so for me, New Machine represents the next step in this ongoing mission.
I have had the pleasure of meeting most of the filmmakers featured in this inaugural edition. I am particularly in awe of this group. Not just for agreeing to be profiled in a no name publication, but because they all share a never say die attitude and the idea that self determination is the only path in modern filmmaking. Again, what an inspiration.
New Machine will always be free to read, but I only ask one thing — share their stories, let the world know about these brave and talented individuals who have chosen the screen life.
Editor & Publisher
* A quick style note, when using the term ‘filmmaker’, we mean all roles, not just directors. The reasoning behind this is that filmmaking is perhaps one of the most collaborative of arts. “No man (or director) is an island”, as the English poet said John Donne, and we believe all crafts should be represented, acknowledged and celebrated.